How to Start an F&B Business in Singapore

Starting an F&B business in Singapore is an exciting opportunity for food enthusiasts and entrepreneurs. With its vibrant food culture and diverse population, Singapore is the perfect place to introduce authentic international dishes. One way to truly stand out is by offering recipes made with authentic ingredients. In this guide, I, Chef Ahmad Ali from Bridgerunner, will teach you how to start your F&B journey and share insider tips on sourcing quality ingredients directly from Indonesia that are delivered affordably and efficiently through Bridgerunner.

Why Start an F&B Business in Singapore?

The F&B business in Singapore is advantageous due to:

1. High Demand: Singaporeans are food lovers who enjoy trying new dishes.

2. Flexibility: You can start small from home or scale up to a full-fledged restaurant.

3. Cultural Diversity: The market is open to authentic international dishes.

   
   

Step-by-Step Guide to Start an F&B Business in Singapore

1. Understand the Market

   Research local preferences, identify your target customers, and find your niche. The key to thriving in the F&B business in Singapore is offering unique, high-quality dishes.

2. Create a Business Plan

   Your plan should include:

   • Budget and operational costs.

   • Licensing and permits (essential in Singapore).

   • Menu highlights, like authentic Batagor.

   • Marketing strategies for online and offline promotion.

   
   

Batagor Recipe: A Signature Dish for Success

Batagor is an Indonesian classic that’s crispy, savory, and loved by all. Here's my detailed recipe to ensure you deliver authentic flavors.

Ingredients (Makes 20 Servings)

For Dumplings:

• Fish fillet (mackerel): 500g

• Tapioca flour: 200g

• Firm tofu blocks: 10 pcs

• Wonton wrappers: 20 pcs

• Eggs: 2 large

• Soy sauce, sesame oil, garlic, spring onions, salt, and pepper

For Peanut Sauce:

• Roasted peanuts: 200g

• Palm sugar, tamarind water, garlic, red chilies, water, salt

For Garnish:

• Sweet soy sauce, lime wedges, fried shallots

Instructions:

1. Prepare Dumplings: Mix fish, flour, and seasonings; stuff tofu and wrap wontons.

2. Fry: Deep fry until golden brown.

3. Make Sauce: Blend and simmer peanuts with spices.

4. Serve: Drizzle with sauce, garnish, and serve.

   
   

Tips for Sourcing Cheaper and Authentic Ingredients

Why Authentic Ingredients Matter

Authentic Indonesian ingredients enhance the flavor and aroma of your dishes, making them irresistible to customers. They also give you an edge in the F&B business in Singapore, setting your dishes apart.

How to Shop Smartly

1. Buy Direct from Indonesia

   • Shop on platforms like Tokopedia or Shopee Indonesia for spices, tamarind, palm sugar, and kecap manis (sweet soy sauce).

   • Source bulk items to save costs on frequently used ingredients like peanuts and tapioca flour.

2. Connect with Local Indonesian Suppliers

   • Many small-scale suppliers in Indonesia offer fresh ingredients at wholesale prices. Establishing a direct relationship can lead to discounts.

   
   

Why Bridgerunner is Your Best Logistics Partner

Bridgerunner simplifies shipping from Indonesia to Singapore, making it affordable and hassle-free for F&B businesses. Here’s why Bridgerunner is ideal:

1. Affordable Shipping

   • Save on logistics costs, making your imported ingredients more cost-effective.

2. Fast Delivery

   • Bridgerunner ensures your ingredients arrive fresh with a delivery time of 1–2 days.

3. Bulk Shipping Options

   • Perfect for importing large quantities of spices, peanuts, or specialty products without worrying about high costs.

4. End-to-End Service

   • From pick-up in Indonesia to doorstep delivery in Singapore, Bridgerunner handles everything.

5. Customizable Plans

   • Whether you’re a home-based seller or a restaurant owner, Bridgerunner tailors their services to suit your needs.

Contact Bridgerunner via WhatsApp: Click Here

Scaling Your F&B Business in Singapore

1. Leverage Delivery Platforms

   • Use GrabFood, Deliveroo, or Foodpanda to reach a wider audience.

2. Build a Social Media Presence

   • Post attractive photos of your dishes and use hashtags like #FNBbusinessSingapore and #BatagorSingapore.

3. Offer Combo Deals

   • Pair Batagor with Indonesian beverages like Es Teh Manis or Kopi Susu for increased sales.

   
   

Why Authentic Ingredients Are Key to Success

The F&B business in Singapore thrives on authenticity and quality. By sourcing authentic ingredients from Indonesia and using cost-effective shipping through Bridgerunner, you can create dishes that captivate customers and keep them coming back. Start small, scale smart, and make every dish a flavorful masterpiece.

--Chef Ahmad Ali